"Use Your Voice": 2016 Election Voting Campaign

This was a group collaboration I did with my 2016 Digitial Illustration class to get the word out about voting for the 2016 election. This was not based on parties or sides, but rather focusing on the color scheme of red, white and blue to make a wall of posters with one simple message: get out and vote.

To determine what color we were to use, my professor assigned each of us a color at random within the red-to-blue gradient. As you can see in the below image of the "plaque", my name ended up in the third red section.

My take on this project was to come at it from a comical stand point. At the time, everyone loved to go on & on about politics (and even more so to complaing about them) via their phone or social media. I decided to use that idea and create a mock "post" of someone complaining about seeing other people's political posts, while another person scrutinized them for not wanting to deal with election messages, with the words "Don't Be A Post, Be A Voice" in large red, white & blue letters underneath.

Our combined group of posters were put up in the stairwell of our main arts building so everyone that came up the stairs could view them and receive our intended message. Along with posters, our class worked together to create large "USE YOUR VOICE" letters to put up each stair, so as you assended to the top, you could read "USE YOUR" along the first set of stairs, and "VOICE" along the second set. I was also tasked with creating a "Designer's Plaque" to show the color scheme that we used to determine who was going to be which color for their specific poster.