ADI Meetings & Events: Nuestra Familia, 2023 Londen Family Reunion
ADI Meetings & Events were preparing to have some travel incentive pieces created for a trip to the Conrad Punta de Mita luxury resort in Mexico. This trip was a "family reunion" for the Londen family, whom ADI had worked with prior creating travel incentive pieces, and had a clear vision of what they wanted to achieve with this project. This involved creating a custom logo & brand guidelines to be displayed across all media & assets for the trip.
For projects without a predefined design, I began by offering "look and feel" options to give the client an idea of potential directions. Since this project included logo creation, identifying primary and secondary colors was crucial to ensure uniformity and continuity in the final product.
The design of the travel incentive package focused on a clean, simple aesthetic with a high-end, classy feel. The destination's resort was surrounded by nature, beautiful ocean fronts & a luxury experience suited for those with a taste for the finer things in life. Because this location promoted itself as a "beachfront family resort," I decided to utilize ocean waves & a color palette of blues and greens as the primary design look & feel. It's important to note that the client did not want to incorporate any culturally-based Mexican art styles, and were looking to keep these designs very modern and sleek, as one of the big events of the trip was a black & white beach night.
Ultimately, the client was extremely satisfied with the produced materials, stating that the design effectively combined a family-friendly atmosphere with the upscale, clean aesthetic they desired.
Items in this project included:
Custom logo w/ corresponding brand guidelines
Slider box, with a clear sleeve & insertable tray (to hold all incentive items)
Wire-o POE (Program of Events)
Custom front & back cover
4 different tabs
20 text pages
Luggage Tags w/ custom Insert Card
Leave behind magnet (picture frame style)
Click here to view the full POE!
