Cadence Travel: 2022 QuidelOrtho President's Club Attendee Booklet

In 2023, Cadence Travel was looking to produce materials for the their yearly QuidelOrtho President's Club awards trip, dedicated to the prior year's high excelling employees. They had done this sort of project in years past with other traveling companies, but wanted this to look different and match the QuidelOrtho aesthetic. I was provided a style guide outlining the Quidel brand guidelines so I had a base to work off of.

This booklet was comparable to a program, listing each attendee and their accomplishments over the prior year, as well as the award(s) they were being presented with. Knowing that their travel destination was Cap Jaluca, the color scheme was a perfect match to the luxury island setting in the Caribbean.

This booklet ended up being 34 pages and was a great keepsake for attendees to bring back with them as a reminder from their trip.

Click here to view the full booklet!