If You Could Go Anywhere… Custom Luggage Tag Project

"If you could go anywhere, either a real place or a place of fantasy, where would you go? Would you choose a balmy island off the coast of Puerto Rico, or a winter vacation in the Swiss Alps? Or perhaps somewhere farther, like the Millenium Falcon from Star Wars, or even the Moon?"

This was the question presented to the team at Keplr Vision. Before I officially joined Keplr's team, I worked as part of a marketing initiative at my former employer, HUEosity, to create custom projects that highlighted HUEosity's extensive printing capabilities. For this particular project, we were looking to market our luggage tag capabilities, making it an ideal opportunity to promote the concept of "travel incentive."

For those that responded with a preferred destination (or multiple destinations, in some cases), I laid out custom illustrations of the place(s) of their choosing. These were rich in illustratvie-based art, using bright colors and vectors to not only show off my illustration capabilities, but to also give an elevated level of personalization, something i felt that a simple photograph of their chosen destination would not be able to meet.

For those that did not respond to our poll or had no preference, I designed some "generic" vacation-themed designs. These were still very illustration-focused, featuring palm trees, beaches, and light, summery colors.