Martin Financial & Martin Accounting Services: Brand Identity

Martin Financial Services was looking to re-design their logo and brand identity. They were originally only Martin Financial Services, and they were obtaining an additional identity, Marting Accounting Services, Inc. For these two identities, they wanted to stay clean and somewhat consistent with what they currently had, so as not to sway too far away from their original branding. Being a financial institution, I wanted to make sure to kept it clean and simple, but with a more modernized feel.. I also made sure to maintain their current blue color scheme that they had been accustomed to.

Items created for this project included:

• Two sets of brand identity with logo creations & style guides

  • One for Martin Financial Services (re-design)

  • One for Martin Accounting Services, Inc. (new design)

• A variety of mockups to showcase their new logos in real world settings:

  • Stationary mockups (including letterhead, business cards, envelopes, etc)

  • Building Sign mockups

  • Desk Sign mockups

  • Stamp Imprint mockup

  • Silver, Gold, and De-bossed Imprint mockups

  • Pencil mockup